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Saturday, 30 June 2007

The Fundamentals Of Marketing

Produce Your Website This doesn't mean you have to be a great graphics designer or HTML programmer!! - if it did I wouldn't have much chance!! Remember the most important thing about your website is the CONTENT - not the images or the formatting. Obviously it needs to look good and well put together, but some simple tips will put your in the right direction.Submit Your Site To The Search EnginesThis means going to the top Search Engines like Google/ Yahoo/ MSN and filling in a simple submission form - i.e. manually submit your site You then need to keep checking to make sure your site has been listed, and then you need to work on other marketing techniques to make sure your site starts moving up the rankings so that eventually you get into the Top 10 for your main keywords.Build Your ListYour email list gives another way of getting people to come to your site Many people will forget how to find your site, and probably wont be able to find it again So if you are in contact with them via email, this is a memory jogger to come back and visit your site again.Build Your TrafficThe easiest way to build traffic to your site quickly and easily is to use articles. There are lots of FREE articles sites which allow you to write artcles and place a link to your own site at the end of the article. Lots of other webmasters and ezine publishers will use your articles and as the link to your site must remain intact, you are certain of lots of fresh targeted visitors to your siteBuilding an email list will also bring extra traffic to your site especially if you host your newsletters, articles, emails etc on your own site. Everytime people get an email from you they will visit you site, and this will provide you with extra traffic. By hosting the emails, newsletters on your own site, you can also add Google Adsense ads and also gain extra revenue for your site from pay per click advertisers.Turn Your Visitors Into BuyersThe most important aspect of traffic is that instead of trying to get masses and masses of traffic, you must "convert" the traffic that you do generate, into buying customers - or at least get some response from your visitors. Whether thats a click on an advert, or an entry in a guest book or filling out a lead capture form, or leaving a question to be answered later etc, you must always concentrate on getting a response from your visitors.This is known as "conversion" and is the single most important thing to concentrate on with your website.Always remember people wont buy from you on the first visit. but if they like your site and get used to your content, and find things of value, then it will only be a matter of time before they come back and buy something from you.If you are struggling with a few of these things right now, dont worry!! As you read more of my articles on all these things you need to know to get started making money online, everything will become much clearer. Remember to add your name/email to my email list and I will keep you updated on new articles and information available on this site.

Paid Internet Survey - Earn Money Taking Free Online Surveys

Who would actually PAY you for taking a survey? Actually there are around 300 survey makers that would. These survey makers are contracted by market researchers to make surveys on behalf of them and their clients, big companies that need to know what consumers are thinking, what they like and don't like.There is over $200 billion a year being spent on advertising and promotion in North America. Several hundreds of millions of dollars get allocated to finding out if the budgets for advertising are being well spent. New product ideas, advertising awareness and effectiveness, consumer preferences; all are tested by surveys.The result is that thousands of surveys are being made every week.To get representative consumers to volunteer to take these surveys and actually fill out the questionnaires, they have to get something out of it. Direct payment for completed surveys is the most popular way, followed by points redeemable in cash and free products.Every month thousands of survey takers are receiving checks in the mail or deposits in their PayPal accounts.Taking surveys is easy. All you need is to be 18 or over, have access to the Internet and have enough technical skill to send and receive e-mails. If you would like to participate and receive your checks in the mail, here's how:Pick a good paid survey guide company. There are over 200 of these out there. Their function is to maintain lists of the good survey makers, those that pay in cash and respect your privacy (which means they won't sell your data to sales companies who will spam you half to death!)There are over 700 survey makers in the U.S. alone and over 3,000 worldwide. Less than half of these are ones you want to deal with if you want to make money.The paid survey guide companies steer you to the good ones, save you hassle and grief and save you a lot of work in applying to bad or sub-par survey makers.To pick a good guide company, look for one with a strong 60-90 day money-back guarantee, which is backed up by a bank or financial company such as PayPal or ClickBank.Most importantly, look for a reasonably low refund rate. The refund rate is the best metric to distinguish between good and bad paid survey companies.A high refund rate means that many clients were dissatisfied and demanded their money back. A low refund rate means that their clients are happy and satisfied.Look for a low refund rate, in the 3% to 6% range. Avoid any paid survey guide company site with refund rates that are unknown or as high as 9% or more.When you pick your guide company and get a copy of their list of preferred survey makers, it will be very important to apply to all of them. These survey makers are the ones who actually invite you to take surveys and send you Your checks. To do that they must have your contact and demographic info on file.So if you get involved with paid internet surveys and earn money taking free online surveys, how much can you make?It all depends on your diligence in responding, your demographics and on how many good survey makers have your name and demographic info on file. That said, most serious survey takers report incomes of $200 to $600 a month. Many report incomes of $1,000 or more per month.